Flip occupies a unique place in the history of modern skateboarding. Originally founded in the UK before relocating to the US, the brand quickly established itself thanks to a raw, creative, and decidedly street-oriented approach. Its strong identity, striking visuals, and iconic videos have made it an essential pillar of the global skateboarding scene.

The 2000s particularly solidified Flip's reputation. Sorry , Really Sorry and Extremely Sorry marked an entire generation, showcasing some of the most influential riders of their time: Tom Penny, Arto Saari, Geoff Rowley, Mark Appleyard, and several others whose style continues to inspire to this day.

Beyond its iconic videos, Flip has distinguished itself through a distinctive blend of punk aesthetics, audacity, and uncompromising creativity. A brand that truly represents those who see skateboarding as a personal, free, and unfiltered form of expression.

Even today, Flip retains its status as a benchmark in skate culture: an authentic brand that evolves with the years while remaining true to what made its name.