INTERVIEW
Usually, describing a brand and its history is simple. With Entetien , it's something else entirely. Starting a brand with a spelling mistake already sets the tone. Initially, the idea was to legitimize their maintenance work in a skatepark… but the geniuses behind the project wanted to appear “legit,” and things quickly went off the rails.
Proud representatives of Père-Marquette (not the man, the skatepark in Rosemont), it doesn't get much more "local" than this. Each shirt is lovingly printed by the founder, Xavier.
The global explosion of the brand is imminent …