Jivaro Wheels occupies a unique place in the underground skate scene. Originating in Portland, the brand has developed around a raw aesthetic, close to DIY culture and inspired by the punk spirit that has always driven street skating. The visuals, often dark or tribal, perfectly reflect this identity: a blend of attitude, symbolism, and counter-culture references.

Jivaro's strength lies in its urethane construction and shapes designed for true street skating. The wheels offer good resistance on flat spots, stable speed, and a solid feel on rough concrete, which has made them popular with skaters who prioritize durability and control over flashy marketing.

The brand has also built a reputation through its involvement in the independent scene: local events, teams made up of core skaters, and collaborations with respected figures in DIY skateboarding. This authentic presence has made it a natural choice for those looking for a wheel that truly represents street culture.

Jivaro Wheels continues to embody an uncompromising vision of skateboarding: brutal, expressive, rooted in independence — a solid option for skaters who want reliable gear with a strong identity.