PLAN B

Plan B is one of those brands that shaped the evolution of modern skateboarding. Launched in 1991 by Mike Ternasky, Danny Way and Colin McKay, the company was conceived from the outset as a super-team: riders with immense talent, a vision focused on progress, and parts that truly changed the game.

Over the years, Plan B has become a benchmark for skaters looking for solid, technical boards inspired by a long line of pros who have made their mark on history. Cult videos, ambitious projects, and a firmly established place in street culture.

Today, the brand continues to push the boundaries. Chris Joslin is a perfect example: his 360 flip on El Toro , a move no one was sure they'd ever see again, became an instantly legendary moment. This kind of feat perfectly illustrates Plan B's DNA: audacity, precision, and total commitment.

Plan B remains a brand for those who appreciate skateboarding as a constant progression — a blend of performance, style, and respect for its roots.

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