Premium is a brand specializing in the manufacture of boards using the Woodchuck Laminate process, a technique renowned for offering a solid balance between flex, durability, and pop. The wood is carefully selected and then pressed in controlled layers, resulting in a reliable and consistent deck from one production run to the next.

The Premium identity is based on clean construction and meticulous attention to materials. The Woodchuck Laminate ensures controlled stiffness, a pop that remains lively session after session, and excellent resistance to repeated impacts. This type of pressing is often associated with boards made in North America, known for their superior quality and durability.

Premium also stands out for its simple and effective graphics, often leaning towards classic skateboarding aesthetics. No unnecessary frills: just a well-designed, solid deck, built to offer a consistent feel, whether for technical sections, gaps, or everyday lines.

The combination of the Woodchuck process and a clean design has allowed Premium to establish itself as a respected option for those looking for a reliable, durable and high-performance board.