Founded in San Diego in the mid-2000s, Sk8Mafia has established itself as one of the most respected brands in the "core" skateboard scene. Born from a crew of friends — Peter Smolik , Brandon Turner , Wes Kremer , Javier Sarmiento and several others — the brand was built around loyalty, style, and a deep respect for the street.

Known for its powerful videos , raw aesthetic , and family culture , Sk8Mafia embodies the passion of skateboarding without artifice. Every rider on the team shares the same mentality: ride hard, stay true, and give back to the community.

Today, the arrival of Canadian skater TJ Rogers brings new energy and keeps the brand firmly in the spotlight. His commitment and technical style perfectly reflect what Sk8Mafia stands for: dedication, resilience, and a pure love of skateboarding.

More than a brand, Sk8Mafia is a movement. A family united by a passion for skateboarding and a desire to push the limits.

“Sk8Mafia is the family.”